About dip
A family can feel upside down, and a child's ground can stay steady.
The name, the two dots, the little penguin: every part of dip carries that one idea. Here is what each piece means, and how we think about families raising a child across two homes in Malaysia.
Where the name comes from
One word, read from both sides.
dip is a rotational ambigram. Turn the logo halfway round and it still reads dip.
The d and the p are the two sides of a separation. Two homes, two points of view, two parents. One home in Petaling Jaya, one in Shah Alam. Or one in George Town, one on the mainland. The i is the child, standing steady in the middle. Whichever side you read it from, and whoever is holding the school bag this week, the child stays in the centre.
Same word from both sides. Same child in the middle.
Those two yellow dots
Two people holding the middle.
The two yellow dots in the wordmark are you and your Co-Parent.
- One above, one below.They sit around the child, the i: one the ground underfoot, one the hand on the shoulder.
- A straight line down the middle.The dots line up into a spine. They are not pulling away from each other. They are keeping the centre steady, including in the weeks that are hard.
The penguin
A small penguin chick, right in the centre.
Penguins raise their chicks in shifts. One parent goes off to feed, the other stays and keeps the chick warm, then they swap. It only works if both of them turn up and the handover is clean. The egg, and later the chick, is never left on its own.
The heart on its chest
The heart on the chick's chest is the same yellow as the two parent dots. A child's sense of safety runs on how the two of you pass things across: the pick-up time, the exam week, the fever at 2am. Families here are close, and there will always be opinions from people who love you both. The heart still runs on you two.
For every kind of family here
Written to be understood the first time.
Co-parenting takes enough out of you. The app should not take more. Every page is plain English, the kind you would actually speak. Every screen makes the next step obvious. Whether you are quick with apps or you take your time with them, whether English is your first language or your third, dip fits around you. A lot of the daily running here is done by grandparents and helpers, so whatever the two of you agree on should be simple enough to pass on in one sentence.
Plain words.
No legal terms, no clinical distance. The words you would use telling a friend what happened.
One thing per screen.
Each screen does one job, and the next step is the obvious one. Nothing buried in menus, nothing to learn first, and no need to ask anyone for help to get started.
Made to move between languages.
Five languages today, Bahasa Melayu and Chinese among them, with more to come. Each one written for the family reading it, not pushed through a machine.
What makes dip different
Some apps are built to keep a record. dip is built to help you live the week well.
We have left out the parts that make a hard week harder. What is left is the ordinary running of a child's life across two homes: who is fetching from school, how the revision is going, and who has the child for the first morning of Raya, for the reunion dinner, for Deepavali, for Christmas. dip stays free for both parents, forever, with no ads and nothing about your family sold on. Private counselling here can run a few hundred ringgit a session, so this part should cost you nothing.
The usual approach
Built for the file.
Logs, screenshots, exports labelled "court-ready". Tools that assume the two of you have already stopped talking.
dip
Built for your child's week.
Schedule, handover, messages, and a safe place for documents. And when you want someone local, a directory of 65 Malaysian practices: family lawyers, mediators, therapists and child specialists.
Two homes. One child. Steady ground.
That is what dip is for.